GSJP Branding — Linjie Chen

GSJP Branding
Level Up

GS Japan Branding Level Up is a UX-driven visual branding project that I joined when doing UX intern at Robert Bosch GmbH, aimming to enhance GS (Global Services) brand awareness and corporate image. It optimizes user interaction, improves information clarity, and leverages AI-powered videos for stronger brand communication. As a B2B branding upgrade, it enhances organizational appeal, improves customer collaboration, and strengthens GS's market competitiveness.

Tools&Tech

Adobe Illustrator

Figma

Synthesia

(AI Video Generator)

Role

UI&UX Intern

Remote Collaboration with Japan Colleagues

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Design is a way of reassembling the world — reconnecting memory, culture, emotion, and everyday life, and turning life into a process of perception, participation, and co-creation that continuously generates new meaning between people and the world."