Building on my academic foundation in Industrial and Service Design, I am passionate about leveraging technology to create innovative interactions that bridge the gap between the tangible and virtual worlds.
I am currently a Master's student in the Service Design program at Beijing Normal University. Previously, I interned as a UI & UX designer at Bosch and Volkswagen, and served as a Product Manager at IKEA.
Hi,
I'm Linjie
Education
Beijing Normal UniversitySept 2024 – June 2027
Service Design, Master's
- GPA: 3.85/4 Major Ranking: 3/89
- First-Class Scholarship, National Scholarship, Social Work Scholarship, Merit Student
- Key Courses: Service Design Research, Information & Interaction Design Research, Product System Design
Sichuan Normal UniversitySept 2020 – June 2024
Product Design, Bachelor's
- GPA: 3.89/4 Major Ranking: 1/85
- National Scholarship; Outstanding Graduate, Merit Student
- Key Courses: Specialised Design, Ergonomics, Interaction Design, Smart Product Design
Internship Experience
Hikvision Digital Technology Co., Ltd.Jan 2024 – Mar 2024
Visual Designer
Multi-Regional Brand Visual Design
- Designed visual promotional materials for multiple domestic and international product lines, ensuring the design language aligned with corporate brand guidelines and regional market needs.
- Independently delivered visual materials for events including the South Africa roadshow and international market conferences, producing posters, display assets, and other visual collateral.
Bosch (China)Mar 2024 – Aug 2024
UX/UI Design Intern
TrueNorth (Credit Risk Management)
- Collaborated with global stakeholders to transform a legacy manual workflow into a digitalized Risk Management System. Facilitated 8+ co-creation workshops to map complex service blueprints and identify 130+ process gaps.
ERP Migration
- Assisted in the user experience transition strategy for the SAP S/4 HANA migration, ensuring design consistency across legacy and new systems.
AI Implementation
- Produced an AI-assisted training video using Synthesia to visualize the new UX management process for internal stakeholders.
Volkswagen (China) Technology Co., Ltd.June 2025 – Oct 2025
HMI Design Intern
In-Vehicle HMI Interface Design
- Owned information architecture and core interaction flow design across multiple in-vehicle interfaces, including infotainment and driver assistance.
- Delivered the full design process from requirement analysis, wireframing, low/high-fidelity prototyping to handoff, contributing to design specification documentation.
AI-Powered Smart Cockpit Research
- Explored AI applications in human–vehicle interaction across multiple in-cabin scenarios.
- Designed interaction solutions for AI-enabled features such as smart prompts, contextual recommendations, and interaction assistance based on driving contexts.
IKEA — China Digital Innovation CenterDec 2025 – Mar 2026
Product Manager Intern
GPC Platform Feature Iteration
- Supported requirement analysis, feature breakdown, and PRD writing based on user scenarios, partnering with design and engineering teams to drive feature delivery.
- Shipped core features including System Furniture Import during the internship.
Search & Filter Optimization
- Led the iterative development of search and filter functions, optimizing user discovery paths and successfully launching the improvements.
Project Experience
Smart Mistake Notebook Product DevelopmentNov 2025 – Present
Team Leader — Product Design, UX Design
- An AI-powered educational product for K-12 learners developed under China's "Double Reduction" policy. It utilises OCR recognition, knowledge point extraction and memory curve-based revision to translate AI capabilities into a data-driven approach to managing mistakes.
Design of Public Spaces in Children's MuseumsOct 2025 – Present
Service Design, UX Design
- Service and UX design for the Beijing Normal University Children's Museum public spaces. Combined ethnographic observation, persona modeling, and service blueprinting to design end-to-end visitor journeys and interactive touchpoints tailored to children's cognitive and behavioral needs.
Forbidden City Aesthetic Education ReaderOct 2024 – Nov 2025
Team Leader — Content Editing, Book Design
- Designed two children's picture books (He Yi Wei Zi / He Yi Wei Ji) using the Double Diamond model and national curriculum standards. Led content writing, layout design, and team coordination with faculty and illustrators.
Awards
National Youth Designer CompetitionOct 2025
National Second Prize
IAI AwardJuly 2025
Silver Award
China Collegiate Design Competition & ExhibitionJune 2023
National First Prize
National 3D Competition Grand FinalDec 2022
National First Prize
China International College Students' Innovation CompetitionOct 2021
National Bronze
National College Digital Art & Design AwardsAug 2021
National First Prize
Skills
UX & Product Design
Product Strategy, Usability Testing/Engineering, A/B Testing, Information Architecture, HCD, HCI
UI & Interaction Design
Wireframe, High-Fidelity Prototyping, Motion Design, Design Systems, HMI Design
Tools & Technologies
Figma, Adobe Creative Suite, Unreal Engine, ComfyUI, Vibe Coding, CAD, Rhino, C4D
Design is a way of reassembling the world — reconnecting memory, culture, emotion, and everyday life, and turning life into a process of perception, participation, and co-creation that continuously generates new meaning between people and the world."
© 2026 Linjie Chen All rights reserved
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