The "Chubby Tang" IP character is designed after the Tang Dynasty "Maid Figurine" housed in the Shaanxi History Museum, capturing the era's signature plump and graceful aesthetic. By blending this classic style with modern "cute culture," it brings fresh vitality to the city of Xi'an and serves as an ambassador for Tang Dynasty and Xi'an culture.
Tools&Tech
3D Printing
Rhino & Keyshot
Procreat & Illustrator
Role
IP design
Brand Design
Redesign of traditional culture
01IP design
An IP character design inspired by Tang Dynasty court ladies and the cultural features of Xi'an.
02Illustration design
Building on the basic IP character, illustrations were then created incorporating the folk culture of the “Eight Oddities of Shaanxi,” bringing the IP to life with greater local flavor, playfulness, and cultural depth.
03Derivative design
Related merchandise was designed in line with the overall brand identity and tone.
043D printed model
Based on the foundational IP character, derivative poses depicting the “Eight Oddities” were developed and brought to life as physical figurines through 3D printing.
